Penelope Richmond

Self-employed

• Specialise in SEO content, web copy, and science communication.
• Bring strong research skills to every project, producing writing that is clear and accurate.
• Produce SEO articles, long-form editorial, and web copy for a range of clients.
• Write Instagram captions and short-form social content.
• Conduct keyword research and contribute to content strategy.
• Apply technical writing skills to complex subject matter, making it accessible without sacrificing accuracy.

University of East London

• Designed and delivered the Visual Analytics module for the new MA Data Journalism course — lesson plans, interactive assignments, assessment criteria.
• Tailored teaching to the specific learning requirements of individual students.
• Received 100% positive feedback from students on course completion.

Self-employed

• Worked with stakeholders to deliver data-driven dashboards supporting strategic decision-making.
• Led data work for the City of London's Climate Action Strategy — mapped historical and target carbon-emission data to create dashboards that supported a 25% reduction in the City's own operational emissions and a 20% reduction across its supply chain.
• Developed strong problem-solving, networking, and organisational skills through self-employment.

The Information Lab

• Helped clients make sense of their data through high-quality dashboards, enabling better data-driven decisions.
• Supported and mentored colleagues, demonstrating the ability to delegate effectively and manage team workload.